From "B" to "C", the next step after the LED display enterprise channel sinks?

Contact us

At present, the popularity of Mini/Micro LED in the market is flattening, but screen companies are still paying attention. While major screen companies are promoting the research and development progress of Mini/Micro LED products, the product landing market is still in the next step of exploration. In order to meet the opening of the large-scale application market in the Micro LED era, screen companies continue to increase investment in Micro LED technology. On the other hand, the LED display industry continues to develop and the market situation is constantly changing. In order to increase the competitive advantage of products in the market, display companies have deployed channel development to seize market opportunities. For a long time, LED display products mostly have customized features and are mainly project-based. However, in recent years, LED display products have been further transformed and upgraded. In corporate conference rooms, in the field of education, or in the field of civil use, product chains are being laid out. changes quietly.

B" and "C", what exactly are they?

Recently, the two letters "B" and "C" appear frequently in the market. It seems that screen companies have found new forms of marketing and marketing. Before we understand the company's practices in detail, let's take a look at "B" and "C". what is.

The "B" here refers to 2B. In the traditional 2B market, the customers are generally enterprises, companies and businessmen and other organizational units, which usually have customized features on the product side, the number of projects is relatively small, and the profit margin of a single project is relatively higher. On the market side, it is mainly based on the fixed mode of project bidding, which has the characteristics of 1 to 1. "C" refers to 2C, which is characterized by low profit margins. Therefore, on the product side, the characteristics of standardization and generalization are more obvious. What is more different is that in the way of market sales, the 2C market has a one-to-many feature, so it is more dependent on channels, traffic, and brand promotion. Basically, you can refer to the very mature electronic consumer equipment market.