Sink the market, restore overseas markets, and expand new sales channels

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At present, the domestic economic recovery process is speeding up, and market demand is gradually picking up. In the LED display industry, more and more display companies are beginning to tap into more demand. With the gradual opening of foreign epidemics, the previously cooled overseas markets have been picked up again, especially after the wonderful appearance of LED screens at this year's Beijing Winter Olympics, foreign markets have a strong interest in LED displays. More to look forward to, there are signs of recovery.

The dual brand strategy of “Lead” and “Jin Lixiang” adopted by Leyard is aimed at the mid-end and sinking markets, respectively, and the sales growth rate in domestic channels last year was 53%. In addition to the influence of the supply chain, overseas markets also entered the market. In the stage of benign growth; Lianjian Optoelectronics continued to promote the "Xiangyang Plan", launched nationwide dealer expansion activities, deeply expanded channel business, and increased market penetration through the three major directions of "service innovation, channel sinking, and business empowerment"; Absen During the reporting period, we continued to promote the channel CD337 expansion plan. Today, we have achieved more than 1,100 channel certifications, and contributed more than 800 million channel orders. Channel orders accounted for 53.2% of the Chinese market. Overseas market orders have returned to 88% in the same period in 2019 before the impact of the epidemic. %.

With the current situation of the industry becoming more intense and concentrated, downward may be the way of survival for small and medium-sized screen enterprises and even the industry. While sinking the domestic market, the recovery of the foreign market is also a big "warm current".